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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sibphil</journal-id><journal-title-group><journal-title xml:lang="ru">Сибирский философский журнал</journal-title><trans-title-group xml:lang="en"><trans-title>Siberian Journal of Philosophy</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2541-7517</issn><publisher><publisher-name>Новосибирский государственный университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25205/2541-7517-2024-22-2-66-78</article-id><article-id custom-type="elpub" pub-id-type="custom">sibphil-679</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИАЛЬНАЯ ФИЛОСОФИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIAL PHILOSOPHY</subject></subj-group></article-categories><title-group><article-title>Виртуальная коммуникация и подходы к ее изучению</article-title><trans-title-group xml:lang="en"><trans-title>A socio-philosophical analysis of virtual communication</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Бачило</surname><given-names>М. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Bachilo</surname><given-names>M. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Бачило Маргарита Дмитриевна - аспирант, Новосибирск</p></bio><bio xml:lang="en"><p>Margarita D. Bachilo - postgraduate student, Novosibirsk</p></bio><email xlink:type="simple">margarita.zabrodina@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Институт философии и права Сибирского отделения Российской академии наук</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Institute of Philosophy and Law of the Siberian Branch of the Russian Academy of Sciences</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>12</day><month>03</month><year>2025</year></pub-date><volume>22</volume><issue>2</issue><fpage>66</fpage><lpage>78</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Бачило М.Д., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Бачило М.Д.</copyright-holder><copyright-holder xml:lang="en">Bachilo M.D.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://sibphil.elpub.ru/jour/article/view/679">https://sibphil.elpub.ru/jour/article/view/679</self-uri><abstract><p>В статье представлен обзор и содержательный анализ социально-гуманитарных исследований, посвященных виртуальной коммуникации. Определен круг актуальных проблем, связанных с распространением виртуальной коммуникации: отсутствие общепринятого понимания сущности  виртуальной коммуникации и, как следствие, отсутствие единого определения; наличие разнообразных несогласованных методологических подходов к ее изучению; рост количества узкоспециализированных исследований виртуальной коммуникации в психологии, социологии, педагогике и др. Предложен междисциплинарный критерий дифференциации существующих подходов  к анализу виртуальной коммуникации, суть которого в определении и выявлении приоритетной  направленности влияния виртуальной коммуникации: на общество или на личность. Проанализированы работы по каждому из направлений, охарактеризованы субъекты влияния виртуальной коммуникации, а также прослежены результаты данного влияния.</p></abstract><trans-abstract xml:lang="en"><p>The article presents a review and substantive analysis of socio-humanitarian studies devoted to virtual communication. The range of topical problems related to the spread of virtual communication is defined: the lack of a generally accepted understanding of the essence of virtual communication and, as a consequence, the lack of a single definition; the presence of a variety of inconsistent methodological approaches to its study; the growing number of highly specialized studies of virtual communication in psychology, sociology, pedagogy and others. An interdisciplinary criterion of differentiation of existing approaches to the analysis of virtual communication is proposed, the essence of which is to determine and identify the priority direction of the influence of virtual communication: on society or on the individual. We analyze the work on each of the directions, characterize the subjects of influence of virtual communication, and trace the results of this influence.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>интернет-коммуникация</kwd><kwd>Интернет</kwd><kwd>социальные сети</kwd><kwd>межличностная коммуникация</kwd><kwd>массовая коммуникация</kwd><kwd>цифровизация</kwd><kwd>виртуальная идентичность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Internet communication</kwd><kwd>Internet</kwd><kwd>social networks</kwd><kwd>interpersonal communication</kwd><kwd>mass communication</kwd><kwd>digitalization</kwd><kwd>virtual identity</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Алтухова Т. В., Лебедева Н. Б. Виртуальное общение: новый этап развития письменной коммуникации // Вестник Кемеровского государственного университета. 2012. № 1 (49). 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